Chinese Celebrity Culture and Influencers in Live-streaming
نویسندگان
چکیده
China is a country with long history. The earliest academic recognition of China's founding was in 221 B.C.E. when the Qin Dynasty established. Therefore, proud its history and impressed current code conduct because culture. analysis long-lasting celebrity culture will enable us to better understand underlying logic spread fame live This can also lead understanding transmission. essay focuses on relationship between modern streaming Chinese celebrities terms Wang Zhuo Han Dynasty, Li Lili times, Jiaqi times as representative figures analyze how people from ancient have turned their into wealth through means. And ways means these three are strongly related live-stream strategies that influencers used. this thesis aims propose new method analyzing tries draw attention examples. By cultural characteristics middle Ages present, we build model applicable today's live-streaming industry deliver more effective effectively increase realization rate fame.
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ژورنال
عنوان ژورنال: BCP business & management
سال: 2023
ISSN: ['2692-6156']
DOI: https://doi.org/10.54691/bcpbm.v39i.4181